Google Play Store Success Factors INF8808 · Team 26 · Plotly prototype

Scrollytelling Overview

What makes a Play Store app succeed?

The page follows the project plan’s four-part reading path: first compare the category landscape, then study monetization, then move to engagement signals, and finally inspect maintenance factors. The design stays simple on purpose so later iterations can add depth without reworking the structure.

9,658 cleaned apps 33 categories 92.2% free / 7.8% paid Anchored 4-section layout

Dataset cache: /app/data

Section 1

Category panorama

Start with the broadest market view: the largest categories, how crowded they are, and whether free and paid apps behave differently on installs and ratings.

Section 2

Monetization strategy

Once the landscape is clear, the next question is whether charging money helps. The left side compares free and paid distributions, while the right side focuses on paid apps only to reveal how price and adoption move together.

Section 3

Engagement and quality

This section is intentionally scaffolded now so the next iteration can plug in the planned reviews-versus-installs view without changing the page structure.

Planned next

Scatter plot with marginal distributions for reviews, installs, ratings, and content rating filters, as described in section 4.4 of the project plan.

Section 4

Maintenance and technical characteristics

The final section remains visible in the flow so the full four-step story already matches the mockup’s general view, even before the last two charts are built.

Planned next

Maintenance-focused comparisons around update cadence, app size, and technical constraints, following section 4.5 of the project plan.